The news and headlines that grabbed our attention last week:

Mobile Payments: What’s No-Go – And What’s Go-Go-Go – In 2013 via Forbes: Forbes gives us an inside look, “hot-or-not”-style at what they predict will be a “no-go” and what will “go, go go!” in 2013.

“App and Mortar” Is One Way to Describe the Trend in Mobile Commerce via AllThingsD: The term “mobile commerce” is commonly used to describe e-commerce revenue that is generated over smartphones and tablets. Now there’s a new term called “app & mortar” in a new report that explores the rise in smartphone shopping.

Unlocking Your Phone Is Now Illegal, But What Does That Mean For You? via TechCrunch: All the salacious headlines are (mostly) true — you can’t unlock a carrier-subsidized smartphone on your own before the contract associated with it runs out without technically running afoul of the Digital Millennium Copyright Act. TechCrunch breaks it down for us lay people on what exactly that means for the smartphone generation.

How Tumblr Saved Itself ~$20 Million With One Simple Move via Business Insider: Tumblr generated $13 million in revenues during 2012, according to Forbes, and it hopes to be profitable in 2013. One reason profitability is even within the realm of possibility is that the company finally made a hard, but smart choice toward the end of last year. It moved off of third-party servers and built its own data center, which came online in October.


The news and headlines that grabbed our attention last week:

Optimizing Ecommerce for Tablets and Smartphones via Practical Commerce: Websites that render in their native form on a tablet and smartphone are likely losing sales due to navigation and usability requirements of those devices. This article addresses steps to ensure your ecommerce site works well for tablet and smartphone users.

David Sims Lenses for Proenza Schouler via WWD: Proenza Schouler’s spring campaign marks a couple of firsts for Lazaro Hernandez and Jack McCollough. It’s the first time the duo collaborated with photographer David Sims. It’s also their first campaign to appear in national fashion magazines like the March issues of Vogue, Harper’s Bazaar and W. Congrats to both Jack McCollough and Lazaro Hernandez, friends and Acadaca clients.

PayPal’s in-store payment platform spreads to 18,000 retail locations across the US via The Verge: PayPal sought to make its in-store payment platform more ubiquitous by rounding up a number of new retail partners including Home Depot, Guitar Center, Barnes & Noble, JC Penney, and others. The company has provided an update on those efforts, revealing that PayPal users can now pay for items in over 18,000 stores throughout the US.

M-Commerce Boom Over Holidays: One-Third Of E-Commerce Traffic Was Mobile; Sales Up 171%, Conversions Up 30% via TechCrunch: Mobile commerce over the 2012 holiday season saw major gains, with visits to m-commerce websites up 109 percent year-over-year, page views up by 116 percent, conversions up 30 percent, and sales up by a whopping 171 percent.

Big news emerging and setting the forecast for this coming year and setting big sights up till 2016. And it has only just begun for the eCommerce industry!

Consumers want Mobile Enhanced Retail Via MediaPost Blogs: Mobile shoppers are expecting more from retailers according to a new study by Latitude, Next-Gen Retail: Mobile & Beyond. Smartphones and tablets aren’t just making shopping more convenient and real-time; they’re fundamentally changing how people think about shopping. Mobile shopping makes people feel more relaxed, productive and informed, as well as more open-minded and receptive to discovering new things, says the report.

Is it Finally time for Tablet Commerce? via GetElastic: It seems the last 5 consecutive years have been touted as the “Year of the Mobile” in terms of ecommerce. And certainly in the last 5 years, the growth in mobile has come from tablets more than smartphones.

Adobe Digital Index analyzed 23 billion visits to websites around the globe and found the share of visits from tablets has grown approximately 10 time faster than smartphones within 2 years after they hit the market, and more than 300% in the last year. Adobe forecasts tablet visit share will reach 10% of total website traffic by early 2014.
According to research by Skava, only 7% of retailers have tablet-friendly sites.

These 16 Companies Are Leading A Retail Revolution via Business Insider: Morgan Stanley’s internet and retail research teams led by Scott Devitt just published a big report on global eCommerce, which they project will be a $1 trillion market by 2016.

eCommerce and retail are engaged in a zero-sum game: one company’s gain in eCommerce is another’s lost retail sales. As such, the team refers to eCommerce in the context of “retail sales disruption.”

17 digital marketing and ecommerce trends for 2013 via Econsultancy: The following are Econsultancy’s CEO, Ashley Friedlein’s personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for 2013. As is traditional for her trends, there are around seventeen of them.

She says she hasn’t spent too much time on giving extensive justification for any of these; but they are based largely on the many conversations she’s had with industry influencers and practitioners.

The E-Commerce Boom is just Beginning via Business Insider: Fulfillment execution is key to realizing eCommerce’s disruptive potential. By 2016, our AlphaWise survey and global eCommerce model suggest a nearly 50% increase in penetration of retail sales, to 9.3% (from 6.5% today), surpassing $1 trillion.

Happy New Year! A lot of predictions and preparations for the New Year, along with holiday spending summaries from 2012.

comScore: U.S. Holiday Shoppers Spent $42.3B Online, Up 14% From Last Year Via TechCrunch: After announcing some early post-Christmas numbers, comScore just released its final analysis of U.S. online holiday spending for 2012: shoppers bought a total of $42.3 billion worth of goods online from November 1 to December 31. That’s up 14 percent from the $37.2 billion comScore reported last year, but a bit lower than expected as shoppers slowed down around mid-December.

PayPal Pro the Ecommerce game changer via Incion: Typical merchant account services have been around for years, but PayPal Pro is now giving them a run for their money. In fact, many Baby-Boomers that were reluctant to use PayPal for one reason or another are finding it harder to resist. The cost effective nature of this platform makes it perfect for small businesses. With Baby Boomers making up the largest group of new entrepreneurs in the United States, PayPal Pro could be an e-commerce game changer.

Ecommerce in 2013: some predictions via The Drum: There are lots of predictions being made for the year ahead so we’ve pulled together my suggestions for the future of e-commerce in 2013. What e-commerce will bring and what trends may start to fade away.

Using Instagram for your Ecommerce Business via Practical Ecommerce: Popular photo-sharing app Instagram — which Facebook acquired earlier this year — is now used by businesses. Of 100 leading brands, 54 have incorporated Instagram, according to Simply Measured, an analytics firm. User engagement is now not only the goal, but a way to market your products and see who’s purchasing.

15 iPad-friendly Retail Sites via Practical Ecommerce: Apple’s iPad tablet computer is changing the way that many consumers connect to the Internet, stay informed, and shop. A tablet-friendly website is thus a new imperative for online retailers.

One out of every four adults in the U.S. owns a tablet computer like the Apple iPad or similar, according to an August 2012 report from the Pew Internet & American Life Project. What’s more, according to Business Insider, an online magazine, “between August 2011 and January 2012 tablet ownership among U.S. adults grew a remarkable 90 percent. If the same pace holds this year, there would be 112 million U.S. adults with tablets by January 2013.”

Prepping up for the Holidays, we’re noticing some last minute trends before the rush to get all the orders shipped happens. We’re seeing some big movers heading to e-commerce through 2013’s realization including mobile and tablet marketing.

Will today, December 17th, be the 2012 Ecommerce Peak? Via tamebay: It’s a bit of a relief that Christmas comes but once a year. Yet from an ecommerce perspective, it’s timing and exactly where it falls change the character of Christmas each year. And in 2012, Christmas falls on a Tuesday. That will mean that later this week, unless items are despatched with an expedited service, delivery of the goods before the big day won’t happen. The last recommended First Class postage day is from Royal Mail is the 20th.

E-Commerce Darling Fab Has Its Sights on Bricks and Mortar via Wired: While massive retailers like Best Buy, JCPenney and Wal-Mart grapple with how to build bridges to the online shopping world, all the hottest e-commerce companies, including Warby Parker, Bonobos and Betabrand, are getting into the bricks-and-mortar business. Now you can add modern design site Fab, arguably this year’s breakout e-commerce startup, to the growing list.

Malls Fight Back Against E-Commerce Gains via Racked: Though sales figures have been high this holiday season, the overall numbers haven’t shown as much year-over-year growth in the e-commerce sector as they have previously. Marshal Cohen, NPD’s chief industry analyst, told WWD (Womens Wear Daily) he considers the lower gains for online to be part of “the natural maturation process of a young, growing business.”

Victoria Beckham To Launch E-Commerce via Vogue News (UK): Victoria Beckham will launch e-commerce for the first time this spring, a venture that could be the prelude to a future standalone store – the label’s CEO suggests. The website will sell accessories, eyewear, denim and the designer’s Victoria Victoria Beckham line, marking a new stage of growth for the brand.

E-commerce provides an array of opportunities to small retailers via The Guardian: E-commerce is here to stay, increasingly accompanied by mobile commerce and tablet commerce. Customers are armed with a growing array of web-enabled devices, now demand anytime, anywhere access to information and services. Today’s high street retailers, regardless of size, need to adopt an integrated sales and marketing strategy that includes an online and mobile presence. This sounds scary, complicated and expensive – but doesn’t need to be any of these things if they allocate resources with care.

via New York Times

After years of eschewing bricks-and-mortar locations as old-fashioned, suddenly e-commerce zealots are finding out something simple: customers really, really like to try on clothes.

Companies like Bonobos, Warby Parker, Piperlime and even eBay and Etsy are opening physical locations. The stores help the companies market themselves, and turn shopping into a social occasion in a way that adding something to an online shopping cart is not. But most of all, executives at the stores say, people want to touch and feel their merchandise.

“We were hearing, more and more, I want to try this on before I buy it,” said Andy Dunn, chief executive and co-founder of the men’s apparel brand Bonobos, which was online-only until this year. Though Bonobos encouraged men to order multiple sizes, “we were telling a lie: the lie was, we want to offer this better customer service in menswear, but we’re not offering people the chance to try stuff on in person,” he said.

Bonobos has opened six stores this year. In one of them, in New York City’s Flatiron district, the bright pants and patterned shirts that Bonobos is known for are laid out neatly on tables, with croquet mallets, a basketball, leather chairs and a briefcase dotting the showroom.

But as Bonobos and other companies open these stores, they are turning retail maxims on their head.

Take the “location, location, location” one. Bonobos’ Flatiron store is on the fifth floor of an office building, wedged into the front of the company’s office. As a customer tried on suits recently, a neighboring conference room full of salespeople erupted into cheers at some business success.

However, Mr. Dunn said, “You don’t need to be expensive, large, street-level.”

“We’re not very well equipped to have 30 shoppers at once,” Mr. Dunn said. “What we don’t want is the corner of 42nd and Fifth.”

Bonobos takes appointments, and, after customers try on clothes, uses its e-commerce distribution centers to fulfill the orders — so it doesn’t need lots of salespeople or a huge back room stocked with inventory.

Dax Dasilva, chief executive of LightSpeed, a software company that works on in-store shopping systems, said online retailers are increasingly try to figure out how to open stores, and how to make those stores up-to-date. Some are getting rid of checkout lanes and registers altogether in favor of roaming clerks equipped with mobile devices, for instance.

“You don’t want to lose all the things people love about e-commerce,” he said.

A week with the last triple date till the first New Year’s Day of the next century and companies gearing up for the holidays. Here is what we found interesting.

What Customers Want in an eCommerce Site Via KISSmetrics: Running an eCommerce website is not always easy. There are sales to make, orders to fill, and payments to receive. This is why it is essential to make sure you have your bases covered when it comes to running a well rounded website. It’s best to look at things from a visitor’s point of view. Starting at the very beginning, when the user visits an eCommerce website, and work through to the very end, when that user places an order. Looking at each way a business ordered is processed can excel your sales in the future.

Holiday E-Commerce Sales Up 13 Percent To $34B; This Past Week Was Heaviest Online Shopping Period On Record via TechCrunch: comSocre just released its holiday e-commerce numbers for the week, and according to the report, this past week was the heaviest five-day online shopping period on record. So far, retail e-commerce spending for the first 44 days of the November–December 2012 holiday season was $33.8 billion up 13 percent.

Square Launches Gift Cards That Anyone Can Redeem, Even If You Don’t Use Square via FastCompany: Along with eCommerce, new ways of sending gift cards digitally are emerging making everyone’s shopping less fussier. Square has just launched a new service that lets anyone receive gift cards good for one of the more than 200,000 businesses in the U.S. that use Square’s mobile payments system. To send a gift card, you have to first be a user of Square Wallet, Square’s mobile wallet app. Users can pick a business, select an amount between $10 and $1,000, and send a gift card along with a note to anyone they’d like–all you need to send a gift card is the recipient’s email address.

2013 Global E-Commerce Trends: More Personal, More Mobile, More Channels via CMSWire: In 2012, consumers who were once wary of virtual buying, continued to increase their spending online, where they’ve discovered that better optimized and personalized sites are starting to offer them a richer, more relevant online experience. Marketers, once dependent on gut instinct and guessing games, now use easy-to-use, sophisticated tools to create sites driven by real-time user behaviors and data. Thanks to smarter marketing and better technology, 2013 just might be the year we see a real shift in how close consumers and companies can really become.

The 2012 Victoria’s Secret Fashion Show Tops Google Trends via The Victoria’s Secret Fashion show is becoming one of the most searched for terms in Google Trends. Hundreds of thousands of people have searched for information about the show, models, lingerie and the musical artists that performed on the stage. When people search these terms, chances are they are in some way directed to, where they can search the expanded online store that contains dresses, swimwear, shoes, and fragrances.

This feat marks the importance of online eCommerce. Victoria’s Secret has always been on top of their game when it comes to staying connected with its customers. From their easily recognizable storefronts, to their popular “PINK” line, sexy commercials and online-only store specials, Victoria’s Secret reigns supreme. The company is knows how to attract consumers and most importantly, retain them.