Ecommerce Industry Roundup – Week of 11/28/11

The headlines that captured our attention last week in the digital space:

Thanksgiving + Black Friday Mobile Traffic up 60% From 2010 via TechCrunch – One million mobile users were tracked over Thanksgiving day and Black Friday.

Cyber Monday Piggybacks On Social Media to Become Top Online Shopping Day via TechCrunch – With online sales reaching over $1billion on Cyber Monday, author Scott Silverman sees a correlation with social media.

Mashable’s 8 Need-to-Know Digital Trends for 2012 – 8 Opportunities for Social Commerce – Predictions include Touch, Near Field Communications, and Social Music.

After Multiple Site Crashes, Has a New Leader via Internet Retailer – Casey Carl now overseeing e-commerce operations.

4 Pillars of Digital Marketing for Luxury Brands via Mashable – Applying the digital filter when considering the “Four E’s” for luxury brand marketing: experience, exclusivity, engagement, and emotion.

10 New Google Analytics Features You Need to Start Using via Mashable – An overview of the ten primary features included in the new version of Google Analytics.

Social Proof is the New Marketing via TechCrunch – An analysis of what defines social proof, five classifications of social proof, and why online marketers should tap into this type of influence.


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