Ecommerce Industry Roundup – Week of 1/2/12

The headlines that captured our attention last week in the digital space:

Small e-retailers Win Holiday Sales via Internet Retailer – Strong holiday sales were also seen among niche online retailers.

Online Sales Buoy U.P.S and FedEx via NYTimes – Shipping carriers benefit significantly from higher e-commerce sales and free shipping promotions.

U.S. Online Holiday Shopping Season Reaches Record $37.2 Billion for November-December period, Up 15 Percent vs. Year Ago via comScore – The last report of the holiday season shows good numbers for e-commerce.

How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing via Elad Blog – A look at how social media has transformed over the years and the emerging trend of image-based “social curation sets.”

Using Social Buttons to Enhance Search Engine Optimization via Practical Ecommerce – A comprehensive overview of opportunities for incorporating social buttons on ecommerce sites.

How to Get the Most Out of Google Analytics via Mashable – Looking at data points to assess acquisition, engagement, and outcome.

PayPal’s First In-Store, Brick and Mortar Mobile Payments Integration is at Home depot via TechCrunch – PayPal announces the start of a new in-store payment system, with hints at location-based offers to come.

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