Ecommerce Industry Roundup – Week of 1/16/12

The headlines that captured our attention last week in the digital space:

Facebook to Introduce New Open Graph Apps, Gestures Wednesday via Mashable – A report stated the Open Graph upgrade will introduce new apps as well as a range of Gestures beyond the current “like,” “read” or “watch.”

Study: Facebook Pages Shouldn’t Post More Than 1x Every 3 hours via TechCrunch – Facebook Page analytics company EdgeRank Checker found that engagement and impressions are maximized if posts are limited to no more than once every three hours.

Pinterest Fans Rejoice: Facebook Adds Pinterest Plus 60 New Apps via Mashable – Last Wednesday Facebook announced a partnership with 60 well-known apps, including Pinterest, Foursquare and Spotiify, that will allow users to share information across platforms.

Report: 798 Daily Deal Sites Folded In The Last 6 Months of 2011 via TechCrunch – A recent report released by Daily Deal Media highlights the fast turnover rate within the industry.

Online Ad Spending to Surpass Print for First Time in 2012 [STUDY] via Mashable – A study by eMarketer projects online advertising spend to reach $39.5 billion by the end of 2012, while print advertising is expected to fall behind for the first time in U.S. History to $33.8 billion.

Want More Stickiness? Users Logging In Through Social Networks Spend 50% More Time On Site via TechCrunch – More data released by Gigya (a social SaaS technology company) solidifies the connection between social integration and increased engagement on websites.


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