Ecommerce Industry Roundup – Week of 4/16/12

The headlines that grabbed our attention this past week:

Meet Generation C: The Connected Consumer @TheSocialCustomer– Connected customers or Gen-C is only becoming more pervasive in society and ultimately your economy.  Now’s the time to recognize how your customer landscape is shifting and to what extent traditional and connected consumers discover and make decisions differently.

Data Points: Spending It @AdWeek– People are getting more comfortable shopping online, but they’re also demanding more of retailers.

7 Surprising Facts about Mobile Shoppers @Mashable– Consumers aren’t just using their phones for e-mail & text anymore, many use their smartphones to bridge the gap between brick-and-mortar stores and e-commerce.

The Hottest Trend in E-Commerce? Clothes @AllThingsD– Apparel is the fastest-growing segment in e-commerce this year, thanks to new ways to display clothing online.  EMarketer predicts that the category will grow by 20% this year.


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