Ecommerce Industry Roundup – Week of 4/23/12

The headlines that grabbed our attention this past week:

The Ultimate Digital Customer Service Guide @Mashable–   Getting (and keeping) customers is not easy. There are so many different factors that must work together perfectly within a company to ensure that fans of your brand stay happy.

How Do Social Login & Sharing Affect Ecommerce? @Monetate–   Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter or Pinterest. Consider social login & social sharing to increase conversion, engagement & other metrics.

F-Commerce Gaining Momentum @BrainSINS–  Looking at the numbers, it’s obvious that Facebook is the promised land for e-retailers. With more than 845 million monthly active users by the end of 2011, its numbers are far away from the most well-known ecommerce sites like Amazon and eBay.

(R)etail (R)evolution: Transforming Consumer Shopping Behavior @TrendWatching–  Learn about and profit from the latest innovations that are transforming e-commerce, and ultimately, reshaping shopping behavior. Both on and offline.

Customer Service: 5 Rules for Handling Complaints @Inc.–  While the Internet has made global commerce a reality, the online social services it spawned has also provided a worldwide megaphone for dissatisfied customers.


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