Ecommerce Industry Roundup – Week of 7/23/12

The news and headlines that grabbed our attention this past week:

Mobile commerce mounts while social commerce shrinks via Internet Retailer: Mobile commerce accounted for more of all online sales in the second quarter than in the first, rising to 15.1% of all online sales from 13.3%, but social commerce fell more in the same period, to 1.9% of all online sales from 2.4%, according to IBM Corp.’s retail online index for Q2. Social commerce in this case refers both to sales made directly through social networks as well as those resulting from social media referrals.

Best iPad Apps via Digital Trends: The nice folks at Digital Trends have sifted through the debris, weeded out the duds and plucked out the gems to bring us this list of the best iPad apps available.

E-commerce drop-down menus: examples and best practices via Econsultancy: Drop-down menus are a valuable navigational tool for e-commerce and other sites. There are potential usability issues, but a well designed drop-down will help customers to navigate more quickly and effectively. This is a good insight at the pros and cons of drop-downs, mega drop-downs, as well as some examples and best practices from a range of e-commerce sites.

Square Expects New Financing and a Loftier Value via New York Times: Square, the mobile payments start-up best known for its pint-size credit card reader, is close to raising roughly $200 million, which would give the company an implied valuation of $3.25 billion

Selling More Than a Flashy Deal via New York Times: Over the last five years, the flash-sales industry has had average revenue growth of almost 50 percent a year, according to the research firm IBISWorld, which expects the number of flash-sale sites to reach about 150 by 2017, up from about 90 today. Now these sites are offering services and merchandise supplied exclusively for them: giving additional discounts to consumers who use social sites like Pinterest; introducing shoppers to emerging designers; and broadening their offerings to include food, housewares, antiques, beauty services, travel and fitness.

Marc New York to Debut First Ads for Fall via WWD: Marc New York, a division of Acadaca client Andrew Marc, will advertise for the first time this fall. The campaign, conceived and photographed by Chris Gbur, Andrew Marc’s creative director, was inspired by the book “Fifty Shades of Grey,” and features 2012 “Celebrity Apprentice” contestant and 2008 Miss Universe winner Dayana Mendoza in an unzipped dress and former Scottish rugby player Thom Evans appearing only in a towel.

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