Ecommerce Industry Roundup – Week of 7/30/12

The news and headlines that grabbed our attention this past week:

Fifty Shades of Grey’ inspires Marc New York’s debut ad campaign via New York Daily News: The influence of international bestseller Fifty Shades of Grey has reached a new level, with Marc New York’s debut ad campaign being inspired by the erotic novel. Marc New York, a division of luxury label and Acadaca client Andrew Marc, is advertising for the first time this fall, choosing 2008 Miss Universe winner Dayana Mendoza and former Scottish rugby player Thom Evans to appear in the Fifty Shades style shoot.

5 Steps to Prepare for Google Shopping via Practical Ecommerce: Google is set for its launch of the new Google Shopping in October. By following these five steps, you can put your store in the position to immediately benefit from Google Shopping, just as holiday shopping begins.

Microsoft Reboots E-Mail Efforts With a Familiar Name via New York Times:  One of the earliest online consumer brands, Hotmail, is headed for retirement as Hotmail’s owner, Microsoft, introduced a preview of a new Web-based e-mail service called Outlook.com, based on the name of the Microsoft application that millions of professionals use to send e-mails, manage contacts and organize their calendars. The new service has a minimalist design with improved links to social networks like Facebook and tools for efficiently sifting incoming e-mail to find the most important messages, Microsoft says.

Online Shopping Is A Favorite Activity For Many iPad Owners via Cult of Mac:  What we already knew is now scientifically proven – online shopping is the favorite activity of one-third of iPad/tablet owners.

 

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