Ecommerce Industry Roundup – Week of 10/22/12

The news and headlines that grabbed our attention last week:

Pinterest Tops Facebook in Driving Ecommerce [VIDEO] via Mashable: If you can’t stop yourself from buying accessories, clothes, handbags, apartment decor and recipe ingredients after seeing them all in pins, you’re not alone. A recent survey of 7,431 online shoppers, conducted by BizRate Insights, reveals Pinterest motivates more online purchases than Facebook.

Social Commerce On The Rise: Dollars Per Share Up 81% To $3.23; Facebook Driving More Revenue The Rest, Says Eventbrite via TechCrunch: Facebook has its Gifts, and Chirpify today extended its Twitter in-stream purchasing to include Instagram: social commerce is definitely on the rise when it comes to new services. But a report out from Eventbrite shows that social commerce is also growing in another sense: people are sharing their activities more than ever, and it’s having a direct impact on the bottom line.

7 Steps to Better Ecommerce Marketing via Practical Ecommerce: Seven steps that may help you make better marketing plans. Relaunches!: Acadaca with the fine folks at Spiegel to relaunch the iconic fashion brand’s website. Check out the new site here.


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