Ecommerce Industry Roundup – Week of 12/3/12

This is what caught our eyes this past week. Interesting Ecommerce finds in increasing sales and improving experiences.

Can Ecommerce Keep Magazines Afloat? Via Mashable: During a panel discussion at Mashable‘s Media Summit Friday, Conde Nast’s VP of corporate partnerships Josh Stinchcomb admitted that there is a “lot of interest” among publishers to get into commerce, but explained that it’s far more difficult and costly for content producers to get into ecommerce than it is for ecommerce companies to start producing content.

5 Biggest Shipping Secrets of Zappos via Entrepreneur: Online shoe-and-apparel retailer Zappos gained popularity with Internet customers in part because of its generous shipping policies. How does the company do it while keeping costs manageable? Here’s a look at the inner workings of the shipping program at the Henderson, Nev.-based Zappos, which was bought by Amazon.com in 2009. It includes some features that you could consider adopting.

Founded By 4 Ex-Googlers, QuBit raises $7.5M Led By Balderton To Improve E-Commerce Personalization With Big Data via TechCrunch: QuBit, a big-data startup whose analytics platform helps e-commerce sites with customer personalization, is today announcing that it has raised a Series A round of funding. The London-based company, which was founded by four ex-Googlers in 2010, may be best known for OpenTag, a cloud-based product that lets sites manage tags from multiple analytics, marketing and ad services from one place. The funding will be used to continue to develop that, as well as a new larger SaaS analytics platform, launched just this week, and to make a stronger push into the U.S. market and the rest of Europe.

10 Tips for Improving Ecommerce Checkouts via Econsultancy: 68% of shopping carts are abandoned, according to figures from Baynard, so how can retailers bring this number down? The most important factors in ensuring your user optimum usability and conversions. Biggest factors in improvements that should be focused on and done, so your consumers are comfortable shopping.

How To Spruce Up Your Ecommerce Product Description via Forbes: With the holidays upon us, it’s a good time for online stores to make sure their product descriptions are in shape. Here are a few tips and examples to help you spruce up your ecommerce copy. Remembering to think like your consumer will help you beat the Holidays with a bang.

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