Ecommerce Industry Roundup – Week of 12/10/12

A week with the last triple date till the first New Year’s Day of the next century and companies gearing up for the holidays. Here is what we found interesting.

What Customers Want in an eCommerce Site Via KISSmetrics: Running an eCommerce website is not always easy. There are sales to make, orders to fill, and payments to receive. This is why it is essential to make sure you have your bases covered when it comes to running a well rounded website. It’s best to look at things from a visitor’s point of view. Starting at the very beginning, when the user visits an eCommerce website, and work through to the very end, when that user places an order. Looking at each way a business ordered is processed can excel your sales in the future.

Holiday E-Commerce Sales Up 13 Percent To $34B; This Past Week Was Heaviest Online Shopping Period On Record via TechCrunch: comSocre just released its holiday e-commerce numbers for the week, and according to the report, this past week was the heaviest five-day online shopping period on record. So far, retail e-commerce spending for the first 44 days of the November–December 2012 holiday season was $33.8 billion up 13 percent.

Square Launches Gift Cards That Anyone Can Redeem, Even If You Don’t Use Square via FastCompany: Along with eCommerce, new ways of sending gift cards digitally are emerging making everyone’s shopping less fussier. Square has just launched a new service that lets anyone receive gift cards good for one of the more than 200,000 businesses in the U.S. that use Square’s mobile payments system. To send a gift card, you have to first be a user of Square Wallet, Square’s mobile wallet app. Users can pick a business, select an amount between $10 and $1,000, and send a gift card along with a note to anyone they’d like–all you need to send a gift card is the recipient’s email address.

2013 Global E-Commerce Trends: More Personal, More Mobile, More Channels via CMSWire: In 2012, consumers who were once wary of virtual buying, continued to increase their spending online, where they’ve discovered that better optimized and personalized sites are starting to offer them a richer, more relevant online experience. Marketers, once dependent on gut instinct and guessing games, now use easy-to-use, sophisticated tools to create sites driven by real-time user behaviors and data. Thanks to smarter marketing and better technology, 2013 just might be the year we see a real shift in how close consumers and companies can really become.

The 2012 Victoria’s Secret Fashion Show Tops Google Trends via FreeWebsite.com: The Victoria’s Secret Fashion show is becoming one of the most searched for terms in Google Trends. Hundreds of thousands of people have searched for information about the show, models, lingerie and the musical artists that performed on the stage. When people search these terms, chances are they are in some way directed to VictoriasSecret.com, where they can search the expanded online store that contains dresses, swimwear, shoes, and fragrances.

This feat marks the importance of online eCommerce. Victoria’s Secret has always been on top of their game when it comes to staying connected with its customers. From their easily recognizable storefronts, to their popular “PINK” line, sexy commercials and online-only store specials, Victoria’s Secret reigns supreme. The company is knows how to attract consumers and most importantly, retain them.

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