Prepping up for the Holidays, we’re noticing some last minute trends before the rush to get all the orders shipped happens. We’re seeing some big movers heading to e-commerce through 2013’s realization including mobile and tablet marketing.
Will today, December 17th, be the 2012 Ecommerce Peak? Via tamebay: It’s a bit of a relief that Christmas comes but once a year. Yet from an ecommerce perspective, it’s timing and exactly where it falls change the character of Christmas each year. And in 2012, Christmas falls on a Tuesday. That will mean that later this week, unless items are despatched with an expedited service, delivery of the goods before the big day won’t happen. The last recommended First Class postage day is from Royal Mail is the 20th.
E-Commerce Darling Fab Has Its Sights on Bricks and Mortar via Wired: While massive retailers like Best Buy, JCPenney and Wal-Mart grapple with how to build bridges to the online shopping world, all the hottest e-commerce companies, including Warby Parker, Bonobos and Betabrand, are getting into the bricks-and-mortar business. Now you can add modern design site Fab, arguably this year’s breakout e-commerce startup, to the growing list.
Malls Fight Back Against E-Commerce Gains via Racked: Though sales figures have been high this holiday season, the overall numbers haven’t shown as much year-over-year growth in the e-commerce sector as they have previously. Marshal Cohen, NPD’s chief industry analyst, told WWD (Womens Wear Daily) he considers the lower gains for online to be part of “the natural maturation process of a young, growing business.”
Victoria Beckham To Launch E-Commerce via Vogue News (UK): Victoria Beckham will launch e-commerce for the first time this spring, a venture that could be the prelude to a future standalone store – the label’s CEO suggests. The website will sell accessories, eyewear, denim and the designer’s Victoria Victoria Beckham line, marking a new stage of growth for the brand.
E-commerce provides an array of opportunities to small retailers via The Guardian: E-commerce is here to stay, increasingly accompanied by mobile commerce and tablet commerce. Customers are armed with a growing array of web-enabled devices, now demand anytime, anywhere access to information and services. Today’s high street retailers, regardless of size, need to adopt an integrated sales and marketing strategy that includes an online and mobile presence. This sounds scary, complicated and expensive – but doesn’t need to be any of these things if they allocate resources with care.