The news and headlines that grabbed our attention last week:
Optimizing Ecommerce for Tablets and Smartphones via Practical Commerce: Websites that render in their native form on a tablet and smartphone are likely losing sales due to navigation and usability requirements of those devices. This article addresses steps to ensure your ecommerce site works well for tablet and smartphone users.
David Sims Lenses for Proenza Schouler via WWD: Proenza Schouler’s spring campaign marks a couple of firsts for Lazaro Hernandez and Jack McCollough. It’s the first time the duo collaborated with photographer David Sims. It’s also their first campaign to appear in national fashion magazines like the March issues of Vogue, Harper’s Bazaar and W. Congrats to both Jack McCollough and Lazaro Hernandez, friends and Acadaca clients.
PayPal’s in-store payment platform spreads to 18,000 retail locations across the US via The Verge: PayPal sought to make its in-store payment platform more ubiquitous by rounding up a number of new retail partners including Home Depot, Guitar Center, Barnes & Noble, JC Penney, and others. The company has provided an update on those efforts, revealing that PayPal users can now pay for items in over 18,000 stores throughout the US.
M-Commerce Boom Over Holidays: One-Third Of E-Commerce Traffic Was Mobile; Sales Up 171%, Conversions Up 30% via TechCrunch: Mobile commerce over the 2012 holiday season saw major gains, with visits to m-commerce websites up 109 percent year-over-year, page views up by 116 percent, conversions up 30 percent, and sales up by a whopping 171 percent.