Luxury Ecommerce

We hope you enjoyed the Thanksgiving holiday weekend (and took advantage of Black Friday). Here are the news and headlines that grabbed our attention last week:

Amazon Launches Brand Pages via Inc Magazine: The online retailer announced Amazon Pages, which lets retailers create web stores and market through the Amazon network. With Pages, retailers can make customized e-stores that remain autonomous from Amazon’s main site. Businesses registered with Pages will also have access to Amazon Post, a social media dashboard connected to Pages and Facebook, and Amazon Analytics, a web metrics tool that monitors Amazon Post sales and social media trends.

Chanel who? E-commerce has barely made a dent in the luxury goods market via VentureBeat: Interesting editorial on luxury e-commerce market from a venture capitalist in San Francisco.

Say hello to our newest clients!: Please join us in welcoming Danskin + 2XIST to the Acadaca family!


The news and headlines that grabbed our attention this past week:

Lisa Perry Adds E-commerce via WWD: With the sixth anniversary only a few months away, Acadaca worked with Lisa Perry to extend her reach with an e-commerce component to her Web site. The designer’s vibrant colored dresses and limited-edition artist-inspired pieces, as well as her children’s apparel, accessories and home collections are now being sold on her Web site. Check out the site here.

Check out the winning hacks from Dwolla & Etsy’s first eCommerce Hack Day in NYC via The Next Web:  eCommerce Hack Day (#eHD) brought together over 100 of NY’s finest developers for a sold out e-commerce themed hackathon. As you’d expect, the weekend featured a sleepless rush of brainstorming, coding, candy and pitching for more than $10,000 in prizes.

Apple’s Fancy e-commerce could trump Facebook’s via ZDNet: Apple wants in on the e-commerce market and fancies New York-based company, The Fancy. Similar to Pinterest, The Fancy helps users make wish-lists of things, but The Fancy also enables users to buy some of the items able to be purchased through its site. The site, which is backed by co-founders of Facebook and Twitter, takes a 10 per cent cut from purchases.

‘Lucky’ Magazine to Launch Shopping Site via Mashable: Luckymagazine is finally making the plunge into e-commerce with the launch of, scheduled to launch on August 17th. The website, which is powered by Revel Touch, will allow visitors to shop from more than a dozen retailers, including Saks and Sephora. MyLucky’s functionality will be integrated into, allowing users to shop articles published on the site.

Starbucks Invests $25 Million in Mobile-Payment Provider Square via AdAge: Starbucks, the largest coffee-shop chain, will use Square’s payment system in 7,000 stores and invest $25 million in the startup, making it easier for customers to make purchases with mobile phones. Square’s software lets merchants accept electronic payments on their own hardware or through a device that plugs into a phone or tablet. Starbucks is marrying its own mobile-phone payment program with Square’s transaction-processing tools, angling to make it as easy as possible to buy a latte at its U.S. stores.

The news and headlines that grabbed our attention this past week:

Fifty Shades of Grey’ inspires Marc New York’s debut ad campaign via New York Daily News: The influence of international bestseller Fifty Shades of Grey has reached a new level, with Marc New York’s debut ad campaign being inspired by the erotic novel. Marc New York, a division of luxury label and Acadaca client Andrew Marc, is advertising for the first time this fall, choosing 2008 Miss Universe winner Dayana Mendoza and former Scottish rugby player Thom Evans to appear in the Fifty Shades style shoot.

5 Steps to Prepare for Google Shopping via Practical Ecommerce: Google is set for its launch of the new Google Shopping in October. By following these five steps, you can put your store in the position to immediately benefit from Google Shopping, just as holiday shopping begins.

Microsoft Reboots E-Mail Efforts With a Familiar Name via New York Times:  One of the earliest online consumer brands, Hotmail, is headed for retirement as Hotmail’s owner, Microsoft, introduced a preview of a new Web-based e-mail service called, based on the name of the Microsoft application that millions of professionals use to send e-mails, manage contacts and organize their calendars. The new service has a minimalist design with improved links to social networks like Facebook and tools for efficiently sifting incoming e-mail to find the most important messages, Microsoft says.

Online Shopping Is A Favorite Activity For Many iPad Owners via Cult of Mac:  What we already knew is now scientifically proven – online shopping is the favorite activity of one-third of iPad/tablet owners.


The news and headlines that grabbed our attention this past week:

B2B Fashion Sites on the Rise via WWD: Fashion’s B2B sector is having a moment online. The fashion world’s digital focus is expanding beyond the confines of the style-conscious shopper to the B2B category, via a handful of Web sites catering to the forces driving the retail industry. SoHo-based jewelry showroom, retailer and Acadaca client Fragments’ new web site for wholesale, retail and brand partners,, is spotlighted.

Mobile Payment App Lets Customers Pay Just By Saying Their Name via PSFK:  Square’s Pay with Square uses geo-fencing capabilities to allow for a more streamlined, personalized check-out experience in store. By leveraging geo-fencing capabilities, consumers utilizing the app can identify merchants within 100 meters of their current location, view the store’s special offers, and choose to start a tab at a store.

Office 15: Microsoft’s Best Bet For Beating Dropbox, iCloud, Google Drive via FastCompany: Microsoft is blasting Office into the cloud. And it wants one billion worldwide users to come along for the ride. Microsoft is staking its claim with the beta release of Office 15, the latest version of the most widely used software program in the world, and it’s all about SkyDrive, Microsoft’s consumer-facing cloud service.

Fab Raises $105 Million, Sets Sights on Retail Stores via Mashable: Design-focused, socially charged ecommerce site Fabannounced Wednesday that it has closed a $105 million Series C financing round. Fab famously pivoted from a gay social network into an ecommerce site with millions of members and doing thousands of sales every single day.

Kid Robot Founder Paul Budnitz Talks Toys And Bikes via Life + Times: As the founder of cult-loved Kid Robot, Paul Budnitz is now embarking on his next venture, a line of high-end bicycles aptly named Budnitz Bicycles – an idea that came to him after riding his bike around New York City for over fifteen years. Life + Times interviews the one of Acadaca’s most interesting and multi-faceted clients.

Acadaca Launches Three New Ecommerce Sites This Week: It was a busy week for us as we launched three client sites this week with the new,, and all going live this week!

The news and headlines that grabbed our attention this past week:

Digg sold to Betaworks for pocket change via CNN: Social news aggregator Digg was one of the hottest Internet brands a few short years ago. Now, post-decline, it’s been sold to Betaworks for a reportedly paltry sum. Financial terms weren’t disclosed, but the Wall Street Journal pegged the price tag at just $500,000.

Death to retail: The rise of the online-only brand via The Next Web: Whether it’s underwear from MeUndies, retro glasses from Warby Parker, or luxury soft t-shirts from Everlane, online brands with an irreverent disregard for retail are popping up in every category imaginable. These brands represent a new movement in e-commerce, a second generation that is focused on the vertical integration of manufacturing, branding, and distribution—while upending the traditional retail model in the process.

Another Dig Against Pinterest: Fancy Lets Users Make Money via Forbes: In a move that further separates it from competitor Pinterest, Fancy will begin sharing revenue with users based on a referral system designed to go viral. It works like this: Each time a user shares, say, an image of a Rolex Daytona, he will get a link with a unique referral code. If someone else discovers and buys the watch through that link–whether via Twitter, Facebook or elsewhere–the user who shared the photo gets two percent of the value of the purchase 30 days later as credit in his Fancy account.

Online shoppers see the future, and what they envision are showrooms via Internet Retailer: Bricks-and-mortar stores have long existed as places where money changes hands and consumers walk out with products. But according to a survey of 16,000 online shoppers around the world, 51% of them expect that by 2020 many physical stores will exist merely as a place to show products available for online order.

Jennifer Lopez Backs Luxury T-shirt Shopping Site via WWD: Jennifer Lopez, along with tech entrepreneurs MJ Eng and Brian Lee, and fashion entrepreneurs Erica Zoharand Jeff Marine, are launching, an online shopping destination for limited-edition luxury T-shirts.

NYC Is Turning Payphones Into Wi-Fi Hotspots via Mashable: New York City’s Department of Information Technology and Telecommunications introduced the city’s first payphones-turned-Wi-Fi hotspots. They’re free of charge for any nearby New Yorker (or visitor) to use for connecting his smartphone, tablet or laptop to the Internet.

The news and headlines that grabbed our attention this past week:

Where Are All The iPad Shopping Apps? via TechCrunch: Great insight into the lack of iPad-specific shopping apps.

Gilt Groupe’s Recipe for Success in Mobile via The New York Times: Companies that aren’t successful yet in mobile (like Facebook) could take some tips from Gilt Groupe. The New York-based start-up, best known for selling designer clothing, expected 40 percent of its revenue on the July 4th holiday to come from its iPhone and iPad apps.

Luring Online Shoppers Offline via The New York Times: As online shopping has surged, traditional retailers have lost millions in sales to so-called showrooming — when shoppers check out products in stores that they then buy from Web sites like Amazon. Now some big retailers are taking a new approach to the dreaded showrooming by transforming their stores into extensions of their own online operations.

Top 10 mobile commerce apps of Q2 via Mobile Commerce Daily: Mobile applications have made a big splash in the space over the past few years. In the second quarter of this year, marketers have rolled out engaging and useful mobile applications that helped them better reach consumers. Mobile apps are a great way for retailers to increase sales. Our friends at Mobile Commerce Daily rank the top 10 mobile commerce applications of the second quarter judged on creative, form of engagement and execution.

Carry All Your Credit Cards on One ‘Smart’ Card via Mashable: Many of us have several credit cards that offer rewards like airline and hotel points when we use them for purchases.  Wallaby Financial is a payments startup that, for a fee, can connect all your credit cards to one plastic slab. The company is betting that improving the existing credit-card system is going to be easier and more appealing for people than newly emerging payment technologies, including ones reliant on near-field communications chips in phones.

The news and headlines that grabbed our attention this past week:

Online Fashion Magazine Refinery29 Makes Big Commerce Push via Mashable: Refinery29, a fashion-focused online lifestyle magazine, is pushing further into e-commerce with a redesign of its “Shops” experience. Readers will now be able to add items featured in editorials and on R29’s “Shop” tab to a shopping cart.

Online Appeals to the Male of the Species via The New York Times: The New York Times takes an inside look at the e-commerce industry within men’s fashion.

Flipboard Inks Deal with The New York Times via Inc Magazine:  Flipboard, the social news app which was released in 2010, has signed a deal that will feature the Times’ news content for subscribers. It will be the first time the Times has allowed digital subscribers access to its content via a third-party plaftorm and for Flipboard, it is the first time the platform will carry paid content.

Square Card Reader App Gets Top-Requested Feature via TechCrunch: Admin Accounts & Permissions via TechCrunch: Mobile payments startup Square is rolling out what the company says is the most heavily-requested feature by its merchants to date: user permissions. What this means is that business owners will now be able to enable their staff to use Square devices to accept payments without having to provide those employees with access to the same sensitive information that a business owner may see on their end.

Dwolla & Etsy join up for NYC’s first Ecommerce Hack Day via VentureBeat: New York City’s a great spot for e-commerce innovation (something we have been saying for awhile now as we’re based in NYC), and payments startup Dwolla and online marketplace Etsy are taking advantage of that fact by organizing NYC’s first-ever Ecommerce Hack Day.