Mobile Ecommerce

The news and headlines that grabbed our attention last week:

Mobile Payments: What’s No-Go – And What’s Go-Go-Go – In 2013 via Forbes: Forbes gives us an inside look, “hot-or-not”-style at what they predict will be a “no-go” and what will “go, go go!” in 2013.

“App and Mortar” Is One Way to Describe the Trend in Mobile Commerce via AllThingsD: The term “mobile commerce” is commonly used to describe e-commerce revenue that is generated over smartphones and tablets. Now there’s a new term called “app & mortar” in a new report that explores the rise in smartphone shopping.

Unlocking Your Phone Is Now Illegal, But What Does That Mean For You? via TechCrunch: All the salacious headlines are (mostly) true — you can’t unlock a carrier-subsidized smartphone on your own before the contract associated with it runs out without technically running afoul of the Digital Millennium Copyright Act. TechCrunch breaks it down for us lay people on what exactly that means for the smartphone generation.

How Tumblr Saved Itself ~$20 Million With One Simple Move via Business Insider: Tumblr generated $13 million in revenues during 2012, according to Forbes, and it hopes to be profitable in 2013. One reason profitability is even within the realm of possibility is that the company finally made a hard, but smart choice toward the end of last year. It moved off of third-party servers and built its own data center, which came online in October.


The news and headlines that grabbed our attention last week:

Optimizing Ecommerce for Tablets and Smartphones via Practical Commerce: Websites that render in their native form on a tablet and smartphone are likely losing sales due to navigation and usability requirements of those devices. This article addresses steps to ensure your ecommerce site works well for tablet and smartphone users.

David Sims Lenses for Proenza Schouler via WWD: Proenza Schouler’s spring campaign marks a couple of firsts for Lazaro Hernandez and Jack McCollough. It’s the first time the duo collaborated with photographer David Sims. It’s also their first campaign to appear in national fashion magazines like the March issues of Vogue, Harper’s Bazaar and W. Congrats to both Jack McCollough and Lazaro Hernandez, friends and Acadaca clients.

PayPal’s in-store payment platform spreads to 18,000 retail locations across the US via The Verge: PayPal sought to make its in-store payment platform more ubiquitous by rounding up a number of new retail partners including Home Depot, Guitar Center, Barnes & Noble, JC Penney, and others. The company has provided an update on those efforts, revealing that PayPal users can now pay for items in over 18,000 stores throughout the US.

M-Commerce Boom Over Holidays: One-Third Of E-Commerce Traffic Was Mobile; Sales Up 171%, Conversions Up 30% via TechCrunch: Mobile commerce over the 2012 holiday season saw major gains, with visits to m-commerce websites up 109 percent year-over-year, page views up by 116 percent, conversions up 30 percent, and sales up by a whopping 171 percent.

Big news emerging and setting the forecast for this coming year and setting big sights up till 2016. And it has only just begun for the eCommerce industry!

Consumers want Mobile Enhanced Retail Via MediaPost Blogs: Mobile shoppers are expecting more from retailers according to a new study by Latitude, Next-Gen Retail: Mobile & Beyond. Smartphones and tablets aren’t just making shopping more convenient and real-time; they’re fundamentally changing how people think about shopping. Mobile shopping makes people feel more relaxed, productive and informed, as well as more open-minded and receptive to discovering new things, says the report.

Is it Finally time for Tablet Commerce? via GetElastic: It seems the last 5 consecutive years have been touted as the “Year of the Mobile” in terms of ecommerce. And certainly in the last 5 years, the growth in mobile has come from tablets more than smartphones.

Adobe Digital Index analyzed 23 billion visits to websites around the globe and found the share of visits from tablets has grown approximately 10 time faster than smartphones within 2 years after they hit the market, and more than 300% in the last year. Adobe forecasts tablet visit share will reach 10% of total website traffic by early 2014.
According to research by Skava, only 7% of retailers have tablet-friendly sites.

These 16 Companies Are Leading A Retail Revolution via Business Insider: Morgan Stanley’s internet and retail research teams led by Scott Devitt just published a big report on global eCommerce, which they project will be a $1 trillion market by 2016.

eCommerce and retail are engaged in a zero-sum game: one company’s gain in eCommerce is another’s lost retail sales. As such, the team refers to eCommerce in the context of “retail sales disruption.”

17 digital marketing and ecommerce trends for 2013 via Econsultancy: The following are Econsultancy’s CEO, Ashley Friedlein’s personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for 2013. As is traditional for her trends, there are around seventeen of them.

She says she hasn’t spent too much time on giving extensive justification for any of these; but they are based largely on the many conversations she’s had with industry influencers and practitioners.

The E-Commerce Boom is just Beginning via Business Insider: Fulfillment execution is key to realizing eCommerce’s disruptive potential. By 2016, our AlphaWise survey and global eCommerce model suggest a nearly 50% increase in penetration of retail sales, to 9.3% (from 6.5% today), surpassing $1 trillion.

A week with the last triple date till the first New Year’s Day of the next century and companies gearing up for the holidays. Here is what we found interesting.

What Customers Want in an eCommerce Site Via KISSmetrics: Running an eCommerce website is not always easy. There are sales to make, orders to fill, and payments to receive. This is why it is essential to make sure you have your bases covered when it comes to running a well rounded website. It’s best to look at things from a visitor’s point of view. Starting at the very beginning, when the user visits an eCommerce website, and work through to the very end, when that user places an order. Looking at each way a business ordered is processed can excel your sales in the future.

Holiday E-Commerce Sales Up 13 Percent To $34B; This Past Week Was Heaviest Online Shopping Period On Record via TechCrunch: comSocre just released its holiday e-commerce numbers for the week, and according to the report, this past week was the heaviest five-day online shopping period on record. So far, retail e-commerce spending for the first 44 days of the November–December 2012 holiday season was $33.8 billion up 13 percent.

Square Launches Gift Cards That Anyone Can Redeem, Even If You Don’t Use Square via FastCompany: Along with eCommerce, new ways of sending gift cards digitally are emerging making everyone’s shopping less fussier. Square has just launched a new service that lets anyone receive gift cards good for one of the more than 200,000 businesses in the U.S. that use Square’s mobile payments system. To send a gift card, you have to first be a user of Square Wallet, Square’s mobile wallet app. Users can pick a business, select an amount between $10 and $1,000, and send a gift card along with a note to anyone they’d like–all you need to send a gift card is the recipient’s email address.

2013 Global E-Commerce Trends: More Personal, More Mobile, More Channels via CMSWire: In 2012, consumers who were once wary of virtual buying, continued to increase their spending online, where they’ve discovered that better optimized and personalized sites are starting to offer them a richer, more relevant online experience. Marketers, once dependent on gut instinct and guessing games, now use easy-to-use, sophisticated tools to create sites driven by real-time user behaviors and data. Thanks to smarter marketing and better technology, 2013 just might be the year we see a real shift in how close consumers and companies can really become.

The 2012 Victoria’s Secret Fashion Show Tops Google Trends via The Victoria’s Secret Fashion show is becoming one of the most searched for terms in Google Trends. Hundreds of thousands of people have searched for information about the show, models, lingerie and the musical artists that performed on the stage. When people search these terms, chances are they are in some way directed to, where they can search the expanded online store that contains dresses, swimwear, shoes, and fragrances.

This feat marks the importance of online eCommerce. Victoria’s Secret has always been on top of their game when it comes to staying connected with its customers. From their easily recognizable storefronts, to their popular “PINK” line, sexy commercials and online-only store specials, Victoria’s Secret reigns supreme. The company is knows how to attract consumers and most importantly, retain them.

The news and headlines that grabbed our attention last week:

Pinterest Launches New Business Terms For Companies, Website Verification, Widgets And Access To New Features via TechCrunch: Pinterest could turn into an absolute monster for e-commerce, and we’ve been waiting to see what it would do to push that forward. We might be one step closer with the company’s announcement of new tools for the business community.

New Tools for Disaster Aid via The New York Times: How has Hurricane Sandy brought together the tech community to develop new tools for disaster aid in NYC?

Mobile Payments Will Top $1 Trillion Worldwide by 2017 via Mashable: Consumers and businesses worldwide will make more than $1 trillion in purchases from mobile devices by 2017, as the technology enabling mobile payments becomes increasingly common, according to a new report from IDC, a market research firm.

Flint Exits Beta To Take On Square With Its Camera-Based Mobile Payment App via TechCrunch:   Flint, a small business-focused mobile payment app that does away with dongles and NFC and instead uses the camera on a phone to “scan” a card’s numbers, has come out of beta.

The news and headlines that grabbed our attention last week:

How Mobile Commerce Is Shaking Up the Retail Landscape via Mashable: Just as mobile is changing the media and advertising landscape, it’s wreaking havoc on retail as well. Showrooming — the phenomenon in which consumers visit a store and then use their phones to buy items they see on Amazon — is becoming a major headache. Yet there are other ways that m-commerce is reshaping the retail landscape. The mobilization of shopping also will mean big trouble for smaller retailers, but it presents some new opportunities as well.

17 Things You Didn’t Know About Ecommerce via Mashable: Online shoppers can buy cars, clothes and millions of other things with the click of a button and figurative swipe of a credit card. The multi-billion-dollar ecommerce industry is a part of our everyday lives, but many don’t realize the numbers and history behind it, so the folks at Mashable collected 16 things you probably don’t know about ecommerce.

Why Mobile Commerce Is Set To Explode via Business Insider: Great insight into the size of the mobile commerce opportunity in dollar terms, and examine how some of the top mobile commerce trends – including mobile payments, tablet commerce, and SoLoMo (social-local-mobile) marketing – are contributing to a big increase in mobile commerce.

FedEx bets on social commerce, launches Ship to Friends app on Facebook via The Next Web: FedEx has decided to launch Ship to Friends, an app which lets US-based users prepare and pay for a shipment without ever leaving Facebook.

Fleur du Mal Launches New Site: The team at Acadaca worked with Fleur du Mal to launch their brand new site and we must say, it is dressed to kill!

The news and headlines that grabbed our attention last week:

Square Acquires a New York Design Firm via NYTimes: Square, the popular mobile payments company, has proved just how important designers are by acquiring New York design firm, 80/20. 80/20 specializes in user interface design, or designing the parts of apps, Web sites and devices that people touch and maneuver.

Shopping Cart Abandonment On Mobile via MediaPost: A look at why visitors abandon mobile shopping carts.

Gmail Now Lets You Search Within Email Attachments via Mashable: Google just made life easier for you with a newly added keyword search feature for Gmail attachments. Previously, the popular email client only allowed search within text files, but now users can search within files from several leading programs, such as Microsoft Office, Adobe Acrobat, Powerpoint and more.

Square to Host Code Camp for Women via Inc. Magazine: Mobile payment start-up Square is looking for a few good engineers–but men need not apply. Square announced that it plans to host a contest for female engineers that will culminate in a three-day Code Camp at the company’s San Francisco offices in January.