Social Media

The news and headlines that grabbed our attention last week:

Pinterest Launches New Business Terms For Companies, Website Verification, Widgets And Access To New Features via TechCrunch: Pinterest could turn into an absolute monster for e-commerce, and we’ve been waiting to see what it would do to push that forward. We might be one step closer with the company’s announcement of new tools for the business community.

New Tools for Disaster Aid via The New York Times: How has Hurricane Sandy brought together the tech community to develop new tools for disaster aid in NYC?

Mobile Payments Will Top $1 Trillion Worldwide by 2017 via Mashable: Consumers and businesses worldwide will make more than $1 trillion in purchases from mobile devices by 2017, as the technology enabling mobile payments becomes increasingly common, according to a new report from IDC, a market research firm.

Flint Exits Beta To Take On Square With Its Camera-Based Mobile Payment App via TechCrunch:   Flint, a small business-focused mobile payment app that does away with dongles and NFC and instead uses the camera on a phone to “scan” a card’s numbers, has come out of beta.


Who would have guessed 140 characters and a hashtag could affect a nation? Chirpify, the Twitter-based commerce platform is aiming to have a major influence on this year’s presidential election.

Chirpify allows users to send a donation, buy a product, or pay a bill via Twitter. Now, Twitter users can donate to a political campaign with Chirpify.

A sample tweet could look like this: “Donate $amount to @BarackObama for Election 2012” or “Donate $amount to @MittRomney for Election 2012.”

For pre-existing Chirpify/Twitter users, the transaction is seamless. For non-Chirpify users, a Direct Message (DM) is sent to the user asking them to set up their Chirpify account. Chirpify receives 4% of each donation as a processing fee, which the company claims is less than text message-based donation fees.

Political campaigns can also send out donation request to all of its follows via Chirpify’s Dashboard.For example, @BarackObama might tweet, “Are you in? Reply with ‘donate’ to give $25 via @chirpify.”

In terms of the 2012 Presidential election, President Barack Obama has 16+ million Twitter followers, while Mitt Romney has 561,000+.

“We believe there’s power in individual donations and that we have a platform that can enable that over social media,” Chirpify CEO and Founder Chris Teso told Mashable. “We now enable politicians to receive donations directly in the stream on Twitter. It’s what we call ‘conversational commerce.’”

As of reporting, neither Obama nor the Romney campaign has signed onboard with Chirpify yet. Currently, 25 members of Congress have signed up for the service. In the meantime, Chirpify has launched a special “Tweet a Presidential Candidate” dashboard to attract the Obama and Romney campaigns.

As the heat and presidential race heats up, it’ll be worth noting if either candidate changes the tune of their tweets.

The news and headlines that grabbed our attention this past week:

Microsoft’s Surface Tablet RT: How it Compares to the iPad via Mashable: Microsoft is making the bold move of stepping into the tablet hardware game with their newly-announced Surface tablet. Here’s a great side-by-side comparison of Surface and the hometown team, aka the iPad.

Pinterest Has Users, Fancy Has a Business Model via Adweek: Brands gravitate to Pinterest because its users’ pinboards represent purchase intent, but in February, the startup Web application Fancy closed the loop by actually letting its users buy the products they “fancied” (its version of the pin, or like), and rolled out the e-commerce capability to its iPhone app a few weeks ago.

Square Introduces a Digital Loyalty Card via New York Times: Square, the mobile payments start-up, thinks it has come up with another good reason to buy things with a smartphone instead of cash or a credit card. Its apps now allow shoppers to carry around a digital loyalty card, a replacement for the cards that get punched — buy 10 coffees and get the next one free.

Flipboard Comes to Android via Mashable: After months of anticipation, Flipboard has arrived on Android smartphones, Amazon’s Kindle Fire and Barnes & Nobles’s Nook tablets. The app has also been optimized to include content from users’ networks on YouTube and Google+. The move to Android comes after Apple named Flipboard one of its favorite apps of 2010. It’s definitely one of our favorites!

alice + olivia Makes the Cover of WWD: Congratulations to Stacey Bendet and the entire alice + olivia for making the cover of Women’s Wear Daily this past week.

A lot has happened since Mark Zuckerberg casually purchased social photo filter app, Instagram for $1 billion – the whole world was shocked, the people at Instagram became rich, Facebook went public, and now Facebook’s stock has struggled. Somewhere in between all of this, a number of video sharing apps saw dollar signs in their eyes as they now seemingly have two over-arching goals: become the Instagram of video and get rich as a target for a acquisition from a large social network. It’s an ideal and semi-realistic plan, but looking at the landscape, the video sharing world is a crowded one. Let’s examine the major players in the game and who may end up becoming #1.

The Current Leaders of the Pack

Viddy – Released in 2011. Users can upload/record 15 seconds of footage and apply a number of filters to the video. Twitter and Facebook sharing integration. Backing from Will Smith (Overbrook Entertainment), Jay-Z (Roc Nation), Biz Stone of Twitter, and Shakira. 36 million users. Valued at $370 million. Available for iOS only.

Socialcam – Released in 2011. From the Justin.TV team. No time limit on video uploads. Offers nine different filters and nine preset themes, alone with ten music tracks. Twitter and Facebook sharing integration. 50 million monthly active users. Available for iOS and Android.

On The Verge

Klip – Released in 2011. Allows users to capture, share, discover, and view mobile video. Klip’s focus is on discovery and providing high quality video streams. Twitter and Facebook sharing integration.

– Pinterest like as users are able to collate their videos on an online ‘board.’

Vyclone – Location-based sharing, involving uses at the same location, event, or venue sharing their videos, which are then automatically edited into a multi-angle video featuring their “combined perspective.”

Cinemagram – Hybrid between photo and video. Small portions of photos with animated video running inside the picture.

Vlix – Instagram meets Vimeo as it combines mobile sharing features with sophisticated video editing functionality.
New Kid on the Block
– From the Boxee team. iOS only. Currently in beta – invite only. Cloud storage for videos. Unlimited storage to users. Users can share video links that can be viewed on any browser.

And The Rest…

– A combination of Viddy, Socialcam, and Klip with a Pinterest-style layout.

Tout – A ‘Twitter for video sharing app’ allowing users to upload 15-second video status updates.

Veetle – Focused on “live video broadcasting.”

MyVidster – Web-based video bookmarking service now a mobile app focused on sharing.

No one knows if one or any of these apps will break through the clutter and make a cultural and financial impact similar to Instagram. One key point of differentiation when examining the Instagram case study is how photos and videos are two different animals. Instagram changed how users took pictures with their implantation of filters that created an analog feel. Video is a much different beast and the mindset that goes into the creation and consumption of the media isn’t as simple to crack like photos. We’ll see if anyone can break out and spawn the next newsworthy acquisition.


The news and headlines that grabbed our attention this past week:

Apple’s WWDC: The Complete Guide via Mashable: Apple rocked the tech world at the 2012 Apple Worldwide Developer’s Conference (WWDC), announcing updates to iOS, MacBook and Siri, plus a highly-anticipated Facebook integration.

The Next Wave of E-Commerce Innovation via Forbes: In the United States, online retail is experiencing double-digit growth. By 2015 it is projected to be a nearly $300 billion market. Forbes looks at what will drive the next wave of growth and innovation. That’s what we call Smart Commerce.

6 Hot Trends Driving Men’s Ecommerce via Mashable: In the past year, the men’s e-commerce market has seen more than a half dozen ecommerce launches, including Mr. Porter, Birchbox Man, and Dollar Shave Club. Here are the six major trends driving this growth.

PayPal to Offer E-Commerce on TV Sets With Comcast, TiVo via Bloomberg Businessweek:  PayPal will join with cable company Comcast Corp. and set-top box maker TiVo Inc. to let television viewers donate money and buy goods from their TV sets using a remote control.

And we’d like to send a big congratulations to our friends over @havaianas who celebrated their 50th Anniversary this past Thursday. Looking forward to seeing what you bring us these next 50 years!

The news and headlines that grabbed our attention this past week:

Internet Retailer Conference & Exhibition (IRCE) 2012 In Review: IRCE 2012 has come and gone. Here’s a snapshot of all the news and trends coming out of Chicago. We were in booth #1610, did you come and say hi?

Sean Parker’s Airtime Is Here: Video Chat Based on Facebook Interests via Mashable: Airtime is the best frictionless video platform for launching instant video conversations with random people who happen to have some shared interests. That may sound scary, but it’s actually kind of fun. We ‘Airtime’ at least once a day.

Rather Than Share Your Location, Foursquare Wants to Suggest One via New York Times: We’d like to introduce you to the new and improved foursquare.

Facebook Launches Simple Mobile Payments via ReadWriteMobile: You might not have realized this but you can pay for items in Facebook without leaving the site’s ecosystem. The payments system, called Credits, has worked with apps that run on its platform for several years. Now Mark Zuckerberg & Co. roll out a payments system for mobile Web apps tied to its platform.

10 Ways to Boost Sales on Your Ecommerce Website via Mashable: Building the smartest (and most successful) business website requires a lot of consideration. Online retailers must balance web design and development with marketing practices to successfully drive sales. The fine folks at Mashable have a few tips for a successful ecommerce platform. They missed a big one – contact Acadaca —> Smart Commerce.

The news and headlines that grabbed our eye this past week:

How Pinterest Drives Ecommerce Sales @ Shopify Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales.

E-Commerce Tools for Small Businesses @ Social Media Club – Starting your own small business has never been easier. There are a myriad of tools that allow a small business owner to attract new customers.

Made In New York Digital Map: Great map from the City of New York that shows where NYC’s #tech companies, investors & incubator spaces are located.

The Way We Shop Now @ Fast Company – There’s a shopping revolution happening–and it’s taking place all around you.

Retailers get mobile-friendly @ Internet Retailer – According to the latest study in Internet Retailer, 91% of retailers have a mobile strategy in place. That’s Smart Commerce.

Welcome Candela NYC to Acadaca ‘circle of trust’: We’d like to welcome Candela NYC to the Acadaca family! We’ve always loved their shoes + ready-to-wear fashion. Check out what Smart Commerce looks like here –